Visual Identity with Corporate Branding

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Corporate Identity is a combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of how a firm views own self, how it wishes to be viewed by others, and how others recognize and remember it. Your corporate identity isn't restricted to your official logo and business cards. It involves a clever combination of knowing your market and a deeper understanding of the product and its competition.


When a business has a strong logo design and brand identity, corporate identity branding can help in establishing integrity and create trust. When consumers trust your business practices, they will continue to do business with you. The company name may not necessarily explain the products your company provides so a strong logo and brand will help in bringing that needed awareness. It also delivers your marketing message effectively and clearly.


Corporate branding is a particular type of branding that seeks to link the name of the corporation with the overall advertising efforts in the mind of the consumer. If corporate branding is successful, when a consumer hears or sees the name of the company, they will associate it with a unique value and positive experiences. No matter what product or service the corporation offers, the corporate name is always an influence. Having a positive brand identity that distinguishes you from your competition can be a valuable marketing tool, both online and offline.  A sound branding strategy can also enhance your organization's goodwill.


Softtix believes in effective design and that choosing the right design company will give your business a competitive edge. We take your branding strategy and design the essence of your company professionally and consistently and help you create a compelling and enduring corporate identity for you. In this way we lay the ground work for the creative to start building upon. We help design and make the salient features of your brand. Aggressive, Customer friendly, Environment Friendly, Research driven, Warm, Trust worthy, are just few example traits that could be conveyed by your brand's identity.


Our team ensures your product gets a cohesive strategy backed up by detailed branding so that you can easily reach out to your clients in your specific budget without quality taking a backseat. Right from naming and tagline to logo and corporate packaging design to creating your perfect corporate presentation in your market, let's just say we take care of start-to-end services for your brand.

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